When it comes to water bottles, we’re just like any other consumer

Water bottles are an increasingly common form of consumer branding. 

We all have them on our desks, on our wrists, on the shelves of our homes.

But with some of the most expensive water bottles ever sold, it’s becoming harder and harder to justify the value. 

What’s the deal with bottled water?

Why does it look so good on your desk?

And what’s the real value?

Let’s take a look.