The latest in a long line of skull diagrams has a purpose: to help people with autism understand what their Apple products are doing.
The Apple logo has become something of a meme, and its use in many cases has become a kind of unofficial mascot of sorts.
That is, the person holding the logo can’t help but use the word “apple” to describe their Apple product.
“Apple” has become shorthand for “Apple, Inc.,” as if the company itself is a kinder, gentler, and more inclusive company.
The word “Apple,” in particular, has gained a whole new meaning in the context of autism.
But this new meaning has made its way into a number of contexts, from an ad campaign to a popular product design for the iPhone.
As a result, the skull diagram is becoming more and more of a standard, albeit one that has not always been clear.