New whiskey labels are on the way and it’s not just labels for craft distilleries.
Some of them could also be found on some grocery and convenience stores.
The Wall St. Journal/ABC News poll found that 56% of consumers would prefer to see more online whiskey labels than in-store ones.
“We know the consumer wants to see it,” said Mark J. Williams, president and chief executive of The Beverage Research Group, a San Francisco-based research firm.
“There are a lot of consumers that don’t want it.”
For consumers who don’t like in-person sales, some online labels may be less appealing than the ones they see at a store.
“I like the concept of it, but I just think the consumer has a different way of looking at it,” says Jim DeMaria, president of DeMaria Wine & Spirits in New York City.
He says that customers are more likely to choose a store-based product when they see the label.
For consumers, in-home sales are the biggest challenge, he says.
“It’s hard to make that case that the whiskey is not going to be a local product,” DeMaria says.
But consumers are willing to pay a premium for a product that they don’t have to shop to get, even if the retailer has to put up with more inventory, Williams says.
Some labels have gone viral on social media, such as one on Twitter that featured a whiskey label that said, “I can’t wait for my birthday.
I’m gonna make a whiskey for you.”
A recent beer label featuring a bottle of whiskey from the brand Bud Light was also trending on Twitter, attracting a lot more likes than likes.
For whiskey lovers, online labels are a way to add a little more personality to a product, says James McGlinchey, founder of The Wine & Spirit Institute, an online whiskey and wine school.
“When you have a product like Bud Light, it’s a great way to make a statement that you can find a product at a reasonable price and a great flavor profile, McGlinchie says.
Consumers who buy a bottle or two of whiskey online may not want to get the bottle on the shelf for years, but if they do, it’ll be a different experience.
They may be able to drink it later, say McGlannesons wife and a former bartender.
“They’re not really a part of the grocery store anymore, but they still carry them in grocery stores.” “
Online whiskey is definitely an area where you need to pay attention to the label,” Williams says of online sales.
“They’re not really a part of the grocery store anymore, but they still carry them in grocery stores.”
Some retailers that sell whiskey online are seeing an uptick in online sales, but the trend is not universal.
MillerCoors, the country’s largest beer maker, sells whiskey online through its website.
Its bottles go to more than 100 U. S. states, Canada, Mexico and the U .
The online store also sells bottles in grocery store locations, as well as on shelves at many liquor stores.
“In a way, it has become a new way of doing things,” MillerCoers spokesman Chris Sussman said.
“What it allows us to do is to create more choices for consumers.”
In addition to its online sales platform, MillerCoos beer can be found at more than 5,000 retail stores in the United States, as can other premium spirits like Glenfiddich and Jim Beam.
The U.K. beer market is much smaller, with MillerCoons only selling wine and spirits online.