Australia’s gold label program for retailers, which aims to improve consumer experiences in the country, has managed to deliver a positive start to the program.
The ABC understands the program has been successful in delivering on the program’s aims and has not seen a significant drop in sales, despite the program being rolled out in the first half of the year.
The program aims to help retailers increase their sales by offering discounts on goods and services, increase customer loyalty and make consumers more engaged with the brand.
One retailer, Coles, has already signed up a number of small- and medium-sized retailers, including a small-scale retail company called Green Label.
The scheme is being rolled-out in a phased manner to make sure the program is being successfully used across the economy.
Coles has already opened a store in Sydney and has been running a trial for a fortnight in Victoria.
It has also started a digital marketing campaign to make the program more accessible.
However, it has yet to roll out the full program in the rest of the country.
Australian retailer, Gold Label, is currently accepting applications for a pilot program to provide discounts on products and services.
“We are very excited to roll-out our gold label initiative across the country and see the potential of it for our consumers,” Gold Label CEO, Craig Tait, said in a statement.
“It is a fantastic program that has helped us increase our overall sales significantly in the past year and a half.”
The program will be rolled out over the next two months, with the first group of retailers in the state of New South Wales, Victoria, Western Australia and Queensland set to receive an invitation to start in January.
Gold Label is not the only retailer to receive a pilot project in Australia.
Last month, Target announced that it would also offer a discount on branded items, which it hopes will help drive more retail spending.
Target said the program will cover goods and service categories, including food, clothing, cosmetics, home goods and household goods.
Target also said the initiative will cover its brands and products in a variety of different regions, including the US, Europe, Latin America, Asia and Australia.
The Australian government has also confirmed it will be taking part in the pilot program.
Prime Minister Scott Morrison said in his State of the Nation address that the pilot will provide some help to retailers to help them expand their business and make the most of the current opportunities for their customers.
“It will provide a boost for small and medium businesses across Australia and provide a small boost for our economy,” Mr Morrison said.
“But it will not have a negative impact on small and mid-sized businesses, particularly the ones that are already struggling to survive.”
Gold Label is being run by the Australian Retailers Association, and it has already seen a boost in sales and the company is looking to expand the program across the retail sector.
However the company has yet, to offer a specific number of stores it will open in the next 12 months, or how much revenue it expects to earn.
Gold label has already taken in more than $1.1 billion in sales in Australia, according to the association.
The initiative is being launched alongside the launch of the new Prime Minister’s Gold Medal award, which will be handed out to retailers who have achieved at least 100% of their sales through gold label programs.